Rules for
Privacy of Consumer Financial Information
Regulation S-P
Rule 12 -- Limits on Sharing Account Number Information for Marketing Purposes
General prohibition on disclosure of account
numbers. You must not, directly or through an affiliate, disclose, other
than to a consumer reporting agency, an account number or similar form of
access number or access code for a consumer's credit card account, deposit
account, or transaction account to any nonaffiliated third party for use in
telemarketing, direct mail marketing, or other marketing through electronic
mail to the consumer.
Exceptions. Paragraph (a) of this section
does not apply if you disclose an account number or similar form of access
number or access code:
To your agent or service provider solely
in order to perform marketing for your own products or services, as long
as the agent or service provider is not authorized to directly initiate
charges to the account; or
To a participant in a private label credit
card program or an affinity or similar program where the participants
in the program are identified to the customer when the customer enters
into the program.
Example-Account number. An account number,
or similar form of access number or access code, does not include a number
or code in an encrypted form, as long as you do not provide the recipient
with a means to decode the number or code.
Notice to Users: The Deskbook is made available
with the understanding that the University of Cincinnati College
of Law is not engaged in rendering legal, accounting or other professional
services. If legal advice or other expert assistance is required,
the services of a competent professional person should be sought. See Terms and Conditions of Use.
